Branding, Visual Identity, Social Media Campaigns, Product Photography
Within a relatively small town, you might expect little to no competition to start a pizzeria. Most often than not you will find that it is not the case. Before even its conception, the brand had to demonstrate trust, quality and agility. Aspects that had to be well voiced from the beginning for future customers of the brand.
For a brand that wants to create room for itself within the market, you need to be blunt and bold. For starters, the name of the pizzeria had to be a fun wordplay.
Before the launch, together with the owners, we put together the brand guidelines and the campaign editorial lines. The structure established together helped the small business reach its target goals and the messaging that broadcasted to the target audience.
On the established structure, we created the assets like the Logo, Flyers and Social Media Visuals.
Within the first two weeks of the pre-campaign, the audience of the town was shown a glimpse of what was to come. Like in any small community, the word started to spread fast, especially when on all the major social platforms the ads started to roll out. With everything planned and prepared, the new pizzeria was ready for its first day.
The launch brought in hundreds of orders for the new business, the brand has reached more than 20.000 potential customers throughout the pre-campaign period. Following up with a successful launch. Pizza Capizza has become a household name within the community it activates in even to this day.