Identity Design, Logo Design
Started in 2013, the brand grew steadily over the years. Expanding their catalog and product lineup. In 2021 it came to a point where change in the visual aspect of the logo was needed.
One of the defining needs of the logo that was established in the beginning by the client, and it was to be visible in small size and to have the flexibility to be engraved in the smallest forms. With the situation at hand, the process by which the final logo was made was set. During the first phases of the project, both business goals, values, future development and culture were considered and combined.
The final form of the logo has been refined to the point where it truly encompasses the before mentioned aspects of luxury, nautical vibe and gracefulness.
Placed in challenging places physically and representing proudly the brand on all materials, the logo stands as a timeless symbol for the business that has started in 2013.