Web Design, User Experience Design, User Interface Design
Grai represents a group of entrepreneurs that came together to explore spaces where opportunities exist and where positive difference can be achieved. For the past couple of years, the company has developed services that revolve around venture building, internal innovation and digital media services. In essence, they help entrepreneurs and their business adjust to the digital marketplace, validate and scale ventures and optimize internal processes.
The company has gone through a thorough rebranding process before starting the project, the messaging and the informational structure had to be laid clearly for the user to navigate. As a first step in the process of creating the website, the wireframing had to be clean while providing a clear path for any visitor coming to the website. Respecting both the needs of the users and the objectives of the website.
To give function to the structure after completing the wireframe, we focused on the CMS systems and pages that had to be implemented together with the connection to the CRM of the company. This way the user flow had a start, middle and ending completing the cycle.
In the final stages of the process, we focused on small animations and visual cues for the user and multiple device optimizations. The goal of this part was to smoothen the user experience and elevate the brand's aesthetics to the viewer.
In the end, the website has become a central hub for the business, where content and information structure serves a central role in the business' operations. A place where Services, Blog articles, Events and Podcasts can be easily accessed by the user.
We have worked with Adrian from the start of our website design and development process. We are convinced that Adrian will deliver his best and we can count on him every time. A proactive communication system and collaborative partner, he has been a core member of the project, providing relevant solutions to all technical and creative challenges. We continue to work with Adrian on all our web assets and projects.
CEO of Grai Ventures
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