This very website

The Mission

A freelancer without his or her own website is like a Shoemaker without boots. In today’s world, any business requires a website that reflects the value proposition, way of working and visual aspect of the business in one. Thus I set out to tailor my own boots.


Web Design, User Experience Design, User Interface Design, Illustrations, Photography, Copywriting


2020, ongoing

The Impact

The end result is a website that is easy to navigate, increases conversion rate, brings in quality leads while also reflects the personal brand that it showcases.

The Outcome

To achieve clarity of expression even in an online medium, this very website was created with the idea of adding function to aesthetics.
Dascal Visual website inspiration board
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Boots are a must to walk around the wild west of the internet. The ever growing virtual market expands each day as digitalization becomes an essential in the 21st century, thus a website needs to stand out. The goal is simple, to create a website that reflects the personal branding, the value proposition and of course the portfolio in one accessible package.

Dascal Visual website paper wireframes
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The Process

Everything starts with a goal, a strategy in the form of questions like: “What is my personal brand? How does that look on paper? Who am I addressing towards?” These questions help me pinpoint the structure needed for the website and its content.

After laying the basic ideas in my notebook, I switched to digital paper to fill in the gaps. With the structure at hand, assets flow much easier in the place, merging content and context like leggo blocks.

Dascal Visual website mockups
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Mobile optimization, function setup and small animations represent the transition from Pen and Paper to Digital. Resulting in a virtual tool that represents the business you see before you.

Dascal Visual website mockups
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The results

I have created a visually compelling space where people can connect with my business even before reaching out. Getting to know the freelancer behind the screen. Will keep you updated on the real metrics going on behind the scenes. Stay tuned and enjoy the browsing experience of my portfolio website.

This very website

Keep exploring

Still unsure about what we could create together?

Let's create together!

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