International Congress 2018

The Mission

The conference celebrating the 70th anniversary of youth-lead organization was a huge milestone for AIESEC. International Congress 2018 created a space for AIESEC representatives across the global network to gather and work together on the future of the organization. The assignment of the Creative team was to deliver various types of content for a large and diverse audience in the span of one week.

Deliverable

Event photography, Portrait photogarphy

Year

2018

Client

AIESEC International

The Impact

Since the conference, the content created for 7 social media platforms has reached more than 1,4 mill people and has engaged more than 27,000 users.

The Outcome

We worked closely with event planners to provide the most cohesive and professional coverage. Delivering in real time delegate and partner oriented content over the span of 8 days. We captured subtle moments of the event showcasing the magic of the conference.

Intro

Yearly conference of AIESEC, this time held in Hurghada, Egypt, marked as the 70th anniversary of the global organization. The event united over 600 delegates from more than 120 countries, tasked with deciding on the current and the future state of the organization. Additionally the conference brought together multiple global partners and contributed to the value of the event.

The Process

We planned and delivered real time delegate and partner oriented content over the span of 8 days. In forms of digital graphics, video materials and photography by the team. We built a content calendar that was tailored to the agenda of the event and a process which delivered content at a high standard in the shortest amount of time. The contribution made by myself to the well oiled machine was through photography and efficient post production workflow.

Conclusion

The content had the goal of improving the experience of both physical and virtual attendees during the event itself. To fulfill this goal hundreds of photos and raw footage captured had to be processed, checked, uploaded and shared on the same day of the shooting. Efficiency and teamwork from all the 14 creatives involved was essencial.

The results

By inventive approaches and cleverly used resources contributed greatly for a seamless experience for all participants. The content created during the conference for 7 social media platforms has reached more than 1,4 mill people and has engaged more than 27,000 users.

Detailed oriented eye

I’ve been collaborating with Adrian through Papis & Mamis projects and is exactly the creative photographer I was looking for. Structured, responsive, and proactive as to make the work done with the highest standards and the best detailed-oriented eye I know.

Sabino Alejandro Hernandez Armas

General Manager at Papis & Mamis