A campaign that at its core is about having the chance to choose opportunities around the world or otherwise. Customers, new recruits and members alike of the organization choosing their path for their careers. Through this light, we have set out to develop the symbol on which the whole campaign will be built around.
After three concepts for a symbol, the final one chosen was an abstract songbird floating up-right. Showcasing in one place the chance of someone flying to their opportunities and proudly displaying their dedication, courage and achievements. A choice that is not only reflected in the look and feel of the bird but in its use throughout the design of the campaign.
The songbird symbol’s mission is not to be seen in the corner like a logo, rather as an enveloping visual aspect, being present throughout the campaign creating Presence & Personality.